WISER TRAVEL AGENTS BUSINESS FORMS
MEET THE WTA FORMS CREATOR
ABOUT CELESTE – PROFESSIONAL PROFILE
Meet Celeste Cooley, the WTA Forms Creator (Wiser Travel Agents Business Forms and Documents). She has been developing administrative forms for decades. A Chicago native. She lived and worked in Southern California all of her adult life. Working as an Executive Assistant in the entertainment industry for over four decades. She also owned a luxury travel agency for over 25 years. In 2021, she closed her travel agency and retired from the travel industry to pursue other endeavors.
In 2024, after a 45 year career in the entertainment industry, Ms. Cooley retired and moved to Bordeaux, France with her six pound canine companion, Colonel. A lifelong dream. She is quite content spending her time managing this website, writing, and traveling, and enjoying this new chapter.
TRAVEL EDUCATION
As an avid history buff and someone who loved to travel, becoming a travel agent was a natural career transition for Celeste. After finishing travel school in 1996, she worked at a retail travel agency while building her home-based luxury agency.
This WTA Forms creator actually began developing travel agency forms at that storefront travel agency where she learn the ropes. Noticing there were limited amounts of administrative forms needed to carry out her duties and an urge to create a few new forms put her on that forms development path. While the agency had about four forms they used for gathering client information there were no forms for agents to track personal sales and commission earnings. And she needed a way to track her clients, their budgets, and travel costs more efficiently. Creating these forms came from the need to better carry out her daily duties more efficiently and to service her clients more effectively.
WTA FORMS CREATOR – THE BUSINESS DOCUMENTS
Celeste, the WTA Forms Creator, got the notion for this website project after she shared some of her business forms with a few agent colleagues via email. Soon other travel agents began requesting those forms as well.
Consequently, she knew that fulfilling these forms requests would be a huge undertaking and a timely task by using only email. Since the forms included her agency branding they would need a generic updating. Plus, the forms had to be modifiable and easier for other travel agents to add their own branding.
At the same time, Celeste began thinking about a quicker means of delivering all those forms to travel agents instead of “one by one” via email. Obviously, the forms also needed packaging in some way. And they would have to be digital and downloadable for immediate and easy access. So, in taking on this task she created an online business, Wiser Travel Agents Business Forms, to make this digital format of her forms more accessible.
HER VISION
After commencing this website business project, she realized her forms could possibly become the standard business documents used in the travel industry by North America travel agents. Celeste added a custom forms design service to this site. Currently, she hopes the documents offered here can one day help fulfill the business needs of travel agents worldwide.