WISER TRAVEL AGENTS BUSINESS FORMS
MEET THE WTA FORMS CREATOR
ABOUT CELESTE – PROFESSIONAL PROFILE
Meet Celeste Cooley, the WTA Forms Creator (Wiser Travel Agents Business Forms and Documents). She has been developing administrative forms for decades. A Chicago native who lived and worked in Southern California all of her adult life. Celeste worked in the entertainment industry for over four decades. She also owned a luxury travel agency for over 25 years. In 2021, she closed her travel agency and retired from the travel industry to pursue other endeavors.
In 2024, after a 45 year career in the entertainment industry, she retired. Then she moved to Bordeaux, France with her six pound canine companion, Colonel. A lifelong dream. She is quite content spending her time managing this website, writing and traveling.
TRAVEL EDUCATION
As an avid history buff and someone who loved to travel, becoming a travel agent was a natural career transition for Celeste. After finishing travel school in 1996, she worked at a retail travel agency while building her home-based luxury agency.
This WTA Forms creator actually began developing travel agency forms at that storefront travel agency where she learn the ropes. Noticing there were limited amounts of administrative forms needed to carry out her duties and an urge to create a few new forms put her on that forms development path. While the agency had about four forms they used for gathering client information there were no forms for agents to track personal sales and commission earnings. And she needed a way to track her clients, their budgets, and travel costs more efficiently. Creating forms came from the need to better carry out her daily duties more efficiently and to service her clients more effectively.
WTA FORMS CREATOR – THE BUSINESS DOCUMENTS
Celeste, the WTA Forms Creator, got the notion for this website project after she shared some of her business forms with a few agent colleagues via email. Soon other travel agents began requesting those forms as well. Consequently, she knew that fulfilling these forms requests would be a huge undertaking and a timely task by using only email. Since the forms included her agency branding they would need a generic updating. Plus, the forms had to be modifiable and easier for other travel agents to add their own branding.
At the same time, Celeste began thinking about a quicker means of delivering all those forms to travel agents instead of “one by one” via email. Obviously, the forms also needed packaging in some way. And they would have to be digital and downloadable for immediate and easy access. So, in taking on this task she created an online business, Wiser Travel Agents Business Forms, to make this digital format of her forms more accessible.
CURATING HER FORMS
Initially, Celeste produced these travel agency business forms out of necessity eons ago for her personal office use as a travel agent. In the beginning, the thought about sharing these documents or even selling the forms on a small or large-scale never entered her mind even though there was a growing demand. These forms and documents were simply created to save her time and to help run her travel business much more professionally. Then in late 2016, the need for travel agent business documents was becoming more evident by all the requests she received for sharing her forms.
Although it became an arduous task to edit and update the first fifty of these travel agent business forms; she began this adaption process in early 2017. The entire process of revising, editing, and reformatting these documents took about four months to complete. Shortly after completing those updates, Celeste put the project on hold for two weeks to go on a planned Travel Media FAM Trip to Ethiopia.
Upon returning home, her continued effort to build this website took two more months to complete. Nevertheless, she did after overcoming all sorts of unexpected delays and technical challenges with setting up the website, all the work was finally completed and the site was published in July 2017. It wasn’t until then that she realized her goal to develop and complete this task of making these forms available to travel agents online via digital download was achieved.
HER VISION
The initial goal for this WTA (Wiser Travel Agents) Business Forms Creator was to revise and complete just a few of the more important client and administrative forms. No amount of planning could prepare or calculate the scope of this project and the time it took to complete it. Nevertheless, once the revisions were underway it became clear that every document she used fulfilled a particular need or task and did so chronologically. Celeste knew then that it was imperative for her to include, add, and revise more forms than she had originally planned to offer her colleagues through her website.
Although she had shared a few forms in the past, it was only after commencing this project that she realized her forms could possibly become the standard business documents used in the travel industry by English Speaking agents throughout North America and certain US territories. Celeste now envisions other ways she can develop this travel agency documents business by adding other products and services in the near future like travel agent business consultation and travel agent mentoring. Currently, she hopes the documents offered here can one day help fulfill the business needs of travel agents worldwide.
WTA FORMS CREATOR – IN CLOSING
Finally, it’s been a pleasure to create and update these professional Travel Agents Business Forms and Documents for you. I’ve enjoyed preparing my treasured WTA business forms for agents as a whole. Our industry so desperately needed these standardized agency business forms. Even though it was a laborious, often frustrating and time-consuming task, I prevailed. In doing so, I completed this project without losing my mind. It was so important to make this happen so I strived to fulfill my goal and deliver what I promised. The results are real. The forms are professional and easy to use. By a travel agent created for travel agents.
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